Privacy Policy

At NOVAPLAYSLAB (SMC-PRIVATE) LIMITED (“we,” “our,” or “us”), your privacy is important to us. This Privacy Policy explains how information may be handled when you use our mobile games and related services.

Data Controller Information

Data Controller Name: NOVAPLAYSLAB (SMC-PRIVATE) LIMITED
Email: novaplayslab@gmail.com
Phone: +92 321 3871911
Address: House no 11 Dar Street, Muhalla Madina Road, Allama Iqbal Town, Lahore, 42000, Pakistan

Our Apps

This policy applies to our mobile games, including Retro Video Store Manager and How to Hunt Fish, and to future apps published by NovaPlaysLab where this policy is linked.

Information We May Process

Depending on the game, device, advertising configuration, and services enabled in an app, information may include:

Device and technical information such as device model, operating system, app version, language, and network information.
Advertising identifiers and information used by advertising services.
Basic gameplay, diagnostics, crash, and performance information where the relevant SDK is enabled.
Information you voluntarily provide when contacting support.

Third-Party Providers

Our games may use third-party services for advertising, analytics, crash reporting, or other app functionality. The exact providers can vary by game and may include Google AdMob/Google Mobile Ads and other providers enabled in a particular release. Those providers process information according to their own privacy policies.

How We Use Information

Provide and maintain our games.
Improve performance, stability, and user experience.
Show and measure advertising where advertising is enabled.
Respond to support requests.
Comply with applicable legal requirements.

Children’s Privacy

Our games may be used by children depending on their content rating and availability. Where an app is directed to children or is used by children, we configure advertising and other services in accordance with applicable platform and legal requirements. We do not knowingly ask children to provide personal information directly.

Data Sharing

We may share information with service providers that help us operate, analyze, secure, advertise, or improve our games, and when required by law. We do not sell personal information as a business activity.

Data Retention

Information is retained only for as long as reasonably necessary for the purposes described in this policy, to maintain our services, resolve disputes, enforce agreements, and comply with legal obligations.

Your Rights

Depending on your location, you may have rights to access, correct, delete, restrict, object to, or otherwise control certain personal information. To make a privacy request, contact us using the email below. We may need to verify your request before processing it.

Advertising Choices

Advertising services may provide controls for personalized advertising. You can also manage advertising and privacy settings through your Android device and Google account settings where applicable.

Security

We use reasonable technical and organizational measures designed to protect information. No internet transmission or electronic storage system can be guaranteed to be completely secure.

Changes to This Policy

We may update this Privacy Policy when our apps, services, or legal requirements change. The latest version will be published on this page.

Contact Information

Email: novaplayslab@gmail.com
Phone: +92 321 3871911